Much like BMW with the new i3 a few months ago, Porsche has released a new augmented reality mobile app to take a closer look at its upcoming first all-electric vehicle: the Mission E.
The app called ‘Porsche Mission E Augmented Reality’ is now available on Google Play and Apple’s App Store.
Kjell Gruner, Vice President Marketing at Porsche AG, commented on the new app:
“We are offering our fans a virtual taste of the Porsche brand’s first purely electric sports car. The augmented reality technology offers us ways to depict complex technical aspects of the new vehicle technology vividly and emotively. It is important to us that our customers can immerse themselves in tomorrow’s technology and convey enthusiasm at an early stage – any time, any place.”
They are using the new AR kits recently released by Google and Apple combined with some black magic to bring the vehicle to life in your own driveway.
I tested it out by summoning the Mission E next to my Tesla Model S in my parking lot.